Kanbee specialises in monetizing your audience by developing a video advertising strategy that works for
your content and viewers. We create best value by integrating video in a way that’ll generate maximum
impressions ‐ not just within the video window, but throughout your entire site.
* Advertising should fit with your video content and the overall user experience
* Exclusive, high interest content (e.g. episodic videos as opposed to ‘snacking’ videos) = higher tolerance for ads
* Shorter video clips = shorter ads (<20% of average viewing time)
* User generated content better suits performance based ads outside the video window
* Contextual video (i.e. video that’s integrated with other content in your site, such as special interest articles and features) commands the highest CPM
